History
The Zultan Story
It all started without a name
Introducing any new product is a special event and we gave our first Zultan cymbals a special launch at the beginning of the third millennium. Naked, you could say. Still without a brand or product name, we presented our first cymbals in Frankfurt, Germany, at the world’s largest trade fair for musical instruments at that time.
To ensuring that nothing would prejudice the drummers who gave their opinions on sound and quality, we decided to keep the origin and maker of our cymbals a secret.
Thankfully, the response was positive across the board. Even disregarding their price point, these cymbals held their own in terms of finishing, quality and sound when compared to cymbals by renowned makers.
That was the first chapter of the Zultan story, written before our cymbals even had a brand name.
When planning the market debut and distribution strategy for our cymbals, we chose to forge our own, less worn path. When we decided 20 years ago to offer our cymbals only online, many thought the internet was a poor sales medium for cymbals. It was no surprise that many drummers were sceptical. But that spurred us on towards an approach that was radically new at the time: make cymbals audible on the internet.
Zultan was the first brand in Germany (and probably worldwide) to offer audio files of its cymbals as part of the product description content. This was before YouTube even existed. From that point on, we have continually extended our cymbal range. Currently this encompasses 12 different cymbal series as well as attractive accessories, with each and every product displaying consistently high level of product quality despite the exceedingly attractive pricing.
/ Heating
The first series was christened the Rock Beat series. As is typical for a debut release, the range was limited in terms of the breadth of its appeal. Consequently, the new cymbals weren’t able to satisfy all tastes.
Louder cymbals such as the Q and F5 were added to the portfolio, named after nature’s fiercest storms. Over time, we extended our Rock Beat and CS series, incidentally one of the world’s only cymbals made using B25 bronze.
Our passion for making great cymbals drove our product portfolio forward – as did our curiosity and sense of adventure! We expanded our portfolio with top quality series like the dry, open feel of our Dune cymbals or the refined overtones of the Orchestral series
The know-how and expertise of local artisans and their experience with traditional manufacturing enables us to offer an enticingly diverse range of cymbals delivering sonic and aesthetic variety thanks to a multitude of different processing techniques and tools.
In 2020, we celebrated our 20th year making quality cymbals available to players on any budget with a special, handmade Anniversary set that showed our ongoing commitment to the traditions of artisanal workmanship. Needless to say, this limited-edition set sold out very quickly.